Sunday, October 5, 2008

At Ford, quality may be job #1, but shouldn't common sense be in the top 3 somewhere?

Let me see if I got this straight...according to Alan Mulally, chief executive officer of Ford Motor Company, the economic slump will be "longer and deeper" than most people previously thought. Thank you, Captain Obvious. Perhaps it was the $110 billion in asinine "sweeteners" tacked on to the bailout plan's second take, which surprised absolutely no one, as did the fact the second bailout passed with little of the hemming and hawing that punctuated the first attempt.

Never mind the idea that a guy making $26 million a year to drive a major (and formerly venerable) corporation into the ground like a tent stake is talking about economic slumps. I would say Mulally has taken pages from the Carly Fiorina playbook of business management, but something tells me it was just the playbook's lone page, which Fiorina didn't even bother coloring in completely.

Mulally didn't stop there while making remarks at the Paris auto show, making the non-statement that what makes it harder for everybody (the auto industry) is slowing global auto sales, and confirming that bankruptcy is not an option on the table for Ford. First, consistently sticking with vehicles featuring poor gas mileage performance, and that includes the so-called "crossovers" is what has led to, in large part, slowing global auto sales. Secondly, why would bankruptcy be an option? The guy in a long free-fall isn't so much worried about the view on the way down, just at what point rock bottom's going to arrive.

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